The move comes after Carzam learned there were often multiple enquiries on the same vehicle, and that some buyers were unable to buy the car they originally wanted.
The new data-led solution means customers can take their time and be confident they've made the right purchasing decision without feeling the pressure to 'buy now'.
"Increasing numbers of car buyers want to purchase online and are more than happy to do so without further research, but for many this is their first time," said Carzam ceo, Kirk O'Callaghan.
"What they want is support and reassurance that their purchase is correct for them.
Carzam's new Chat and Buy tool offers extra peace of mind to those who might otherwise prefer to visit a showroom and gives them the time to ask questions about the car they're thinking of buying without worrying someone else will buy it first."
All the customer has to do is pay a fully refundable £49 deposit to hold the car while they chat through the purchase with Carzam's dedicated, inhouse, UK-based contact centre, which will be returned to them with no quibbles should they decide not to proceed.
"We've been able to gather lots of data very quickly as we are selling cars extremely fast," added O'Callaghan. "Our rapid sales growth has enabled us to gather information that tells us some customers have missed out, so we're now offering them an opportunity to take it off sale while they talk to us further."
Customers can also take a car off sale temporarily after filling in their initial enquiry form, until Carzam's customer service team have got back to them to discuss their needs.
Carzam approved used cars are prepared through its central hub at Peterborough, Cambs.
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