Citroën UK has announced the all new ë-C4 models in the UK will continue to attract the Government's Plug-In-Car Grant of £2,500 and in addition Citroën UK has also announced a £550 pricing reduction on the best-selling 'Shine Plus' specification to allow customers to continue to benefit from the Government grant, in line with the brand's 'Fair Pricing' strategy.
'Fair Pricing', one of the key initiatives behind the 'Citroën Advance UK' strategy, saw the long-term and fundamental move to reduced list prices for greater customer transparency. As a brand inspired by its customers with the tagline 'Inspired By You', the rationale behind Fair Pricing simple, it is about putting customer front and centre, a trend we see continuing with new ë-C4.
As a further added benefit to the above offers and to make the transition to a 100% electric ë-C4 as seamless as possible, retail customers ordering from the Citroën Store, or from selected retailers, will benefit from a free five year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.
Citroën Store offers customers the opportunity to complete their entire, new ë-C4 purchase, exclusively and simply, from the comfort of their own home – from browsing the website and using the car configurator, to personalising their finance options, valuing their part exchange, selecting their preferred retailer, and placing an order online.
Eurig Druce, Citroën UK's managing director, said: "We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK's policy of 'Fair Pricing' ensures that consumers will continue to be able to benefit from the full Government Plug-in-Car Grant when purchasing their new ë-C4."