The company says this increase in web traffic has been driven by motorists seeking more flexible options for car usership rather than traditional forms of ownership.
It came as figures suggested British motorists had spent more than a billion pounds on loan and lease payments for cars, they did not drive during lockdown.
Vehicle subscription works in much the same way as subscriptions for mobile phones and TV streaming services. Customers benefit by avoiding big deposit payments and lengthy financial commitments. Instead, they can subscribe to their next car for anything between one and 24 months, allowing them to change or upgrade more regularly.
The whole process can be completed online, with insurance and maintenance included at the click of a mouse, and delivery direct to your front door.
Currently the most searched for car on wagonex.com is the Tesla Model 3 – one of the many fully electric and hybrid models available for subscription and commonly searched for by consumers.
Toby Kernon said: "We've been amazed by the sharp rise in site traffic since the last lockdown started. Demand has just soared."
He added: "The shift towards the subscription model of car ownership has been coming for a while and, before lockdown, research suggested subscriptions would account for 10% of all new registrations by 2025.
"In reality though the effects of lockdown have accelerated the shift towards car subscriptions. When you consider that 80% of drivers didn't use their cars at all during lockdown while spending an average of £226 a month for the privilege, it is easy to see why people are making the shift towards flexible ownership."
Kernon continued: "We live in an age where simplicity rules, and flexibility is key. If we can subscribe to everything from flowers and dog food to clothing, then cars are an obvious next step."
Despite the accelerating shift in consumer behaviour though, Kernon is quick to point out that vehicle subscription should be seen as an opportunity for vehicle manufacturers and dealers rather than a threat.
Wagonex makes it easy for manufacturers and retailers to offer their vehicles to customers on a subscription basis, opening up a potentially lucrative new revenue stream.
Kernon concluded: "We're seeing lots of trends as more and more motorists discover subscription, from people using subscription as a way of testing the suitability of an EV to car lovers who always want to be in the latest model and others who occasionally need a larger vehicle for something like a family camping trip. The benefits of subscription are here to stay for consumers and the vehicle industry."
Source: Wagonex